Freundschaft - new communication group

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Freundschaft team

Anna Janicka

Head of Production Department

Head of Production Department
Ania has been involved in advertising production and art buying for 12 years. She gained experience, among others: at MTV Polska, Young & Rubicam, Saatchi & Saatchi and the Duda agency. Ania has been associated with Freundschaft for 4 years.

Agata Wołkowicka

Client Service Director

Client Service Director
Agata has been working in advertising for over 16 years. At Saatchi & Saatchi X she worked, among others: for P&G, in Gray Warszawa it served Grupa Żywiec, Totalizator Sportowy, in Change the Skoda, Almette and Bank Millennium brands, and in Cheil - Samsung. With Freundschaft The Digitals, he has been responsible for managing a group of strategic clients for 8 years.

Maria Hanusiak

Digital Creative Group Head

Digital Creative Group Head
Maria has been working in advertising for 8 years and at Freundschaft for 5 years, where she leads the creative team. Previously, she worked as a copywriter at Warsaw The Agency.

Anna Koszur

Chief Executive Officer

Chief Executive Officer Freundschaft
Anna combines consulting, strategic and managerial experience. She was a member of the board at DDB Warszawa, she also created CPC consulting. Since 2019, managing director of Scholz & Friends Warsaw.

Józek Dutkiewicz

Chief Creative Officer

Chief Creative Officer Freundschaft
In advertising since 1995. Józek worked, among others, in such agencies as D'Arcy, ITI, McCann, Bates, TBWA, DBB. Since 2010 at Scholz & Friends Warsaw, and since 2012 as the agency’s creative director.

Marcin Mroczek

Creative Director

Creative Director Freundschaft
Almost 20 years of experience in building creative concepts for brands. Previously, creative director in Havas Polska and Ogilvy.

Piotr Hassine

Chief Growth Officer

Managing Director / Chief Growth Officer Freundschaft
Previously the managing director at MRM // McCann. Since 2016, managing director of Freundschaft The Digitals.

Bartek Koj

Head of Content & Design

Head of Content & Design Freundschaft
Previously, Bartek worked for K2, Saatchi & Saatchi and Havas. Creative director of The Digitals since 2016.

Magda Korczak

Deputy Managing Director

Deputy Managing Director
For 13 years in the industry, she passionately leads strong teams in the Client Service department and takes care of relationships with clients. She started her adventure with marketing in Poznań (Albedo Marketing), and for 9 years she has been working in Warsaw in various Mediacap companies, and for 4 years in Freundschaft.

Maciej Kapuściński

Performance Media Director

Performance Media Director
He has been involved in digital marketing for 11 years and has been managing Freundschaft Commerce since 2022. He worked at Result Media, OMD/PHD Media Direction, Agora Group and Wolt Polska. He ran media campaigns for AXA Direct, Suzuki, Toyota, Unilever, Medicover Group, Eden Springs, Vivus Finance, Kino Świat.

Weronika Zielińska

Creative Group Head

Creative Group Head Freundschaft
She has been inventing slogans, scenarios and campaigns for over 16 years. She gained experience in the largest network agencies in Poland, working for global mega-brands and local iconic brands. Since 2020, she has been leading a team for one of Freundschaft's key clients.

Halina Rabczak

Chief Financial Officer

Chief Financial Officer Freundschaft
Halina has experience in financial management of agencies in the advertising industry. Previously, at MSLGROUP and Leo Burnett. Since June 2020, the CFO of the S/F Group.

Individuals together

we believe that differences create better platforms, content, design, performance, experience, and communication means opening up to others. open up to Freundschaft.

We build brands. We believe in good insight, a clear concept and a clear message. We create experiences and memorable platforms. This is how we work on brand communication.

Communication and Brand Strategy
Concept
Platforms
Experience

We create content for brands. We generate gifts, posts, animations, video content, stories, activations, competitions, websites, banners, mailings, websites and landing pages. We build a consistent and qualitative brand world.