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Freundschaft team

Halina Rabczak
Chief Financial Officer
Halina has experience in financial management of agencies in the advertising industry. Previously, at MSLGROUP and Leo Burnett. Since June 2020, the CFO of the S/F Group.
Michał Banaszewski
Chief Executive Officer
With 18 years of experience in the industry, previously serving as Business Head and Partner at VML. A leader focused on synergy, combining creativity with business effectiveness. An enthusiast of new solutions for leveraging data in marketing communication. Committed to strengthening the agency’s competencies in the area of brand experience and marketing effectiveness.
Kamil Majewski
Creative Director
A creative leader with extensive experience in the advertising industry, he is passionate about leading teams and executing 360 degree campaigns. He started his career as a copywriter at Leo Burnett and DDB Warsaw.
Magda Korczak
Managing Director
For 13 years in the industry, she passionately leads strong teams in the Client Service department and takes care of relationships with clients. She started her adventure with marketing in Poznań (Albedo Marketing), and for 9 years she has been working in Warsaw in various Mediacap companies, and for 4 years in Freundschaft.
Karolina Blair
Business Development Director
She has gained experience both on the agency side (BNA, Scholz and Friends, Leo Burnett 180heartbeats+JUNG v MATT) and on the client side (Skanska, Tar Heel Capital) by leading projects in business development, sales strategy and relationship management with key partners.
Kamila Wilczek
Head of People and Culture
She leads the People and Culture department, responsible for all HR aspects and building an agency culture based on innovation, commitment and openness.
Bartek Koj
Head of Content & Design
He leads the design department and is responsible for the development of AI in the agency. Previously, he worked at K2, Saatchi & Saatchi, and Havas, among others. Since 2016, he has been the Creative Director at Freundschaft The Digitals.
Weronika Zielińska
Deputy Creative Director
She has been inventing slogans, scenarios and campaigns for over 16 years. She gained experience in the largest network agencies in Poland, working for global mega-brands and local iconic brands. Since 2020, she has been leading a team for one of Freundschaft's key clients.
Agata Wołkowicka
Business Director
Agata has been working in advertising for over 16 years. At Saatchi & Saatchi X she worked, among others: for P&G, in Gray Warszawa it served Grupa Żywiec, Totalizator Sportowy, in Change the Skoda, Almette and Bank Millennium brands, and in Cheil - Samsung. With Freundschaft The Digitals, he has been responsible for managing a group of strategic clients for 8 years.
Konrad Bąk
Performance Media Deputy Director
Specialist in digital marketing, overseeing strategic campaigns and supporting the development of teams. He started his career at Result Media, where he built a solid foundation in performance marketing.
Ola Sternicka
Business Director
As the Business Director, he is responsible for our Experience team, delivering projects for the largest tech clients. With many years of project management experience, he effectively coordinates complex productions, paying attention to every detail and ensuring unforgettable experiences for participants.
Anna Koszur
Strategy Consultant
Anna combines consulting, strategic and managerial experience. She was a member of the board at DDB Warszawa, she also created CPC consulting.
Józek Dutkiewicz
Creative Culture
In advertising since 1995. Józek worked, among others, in such agencies as D'Arcy, ITI, McCann, Bates, TBWA, DBB. Since 2010 at Scholz & Friends Warsaw, and since 2024 as the agency’s Creative Culture.

    full-funnel creativity

     

    At Freundschaft, we believe that the best creativity is based on emotion backed by data. We create campaigns that move the hearts of consumers and drive measurable growth for our clients' brands.

    We build brands, we believe in good insight. We create memorable platforms and integrated campaigns. Using data, we deliver end-to-end brand experiences.

    We believe in complementary competencies:

    Content Lab: modern, multi-channel branded content. AI-driven creation, production and post-production.

    Events & Experience: offline & online experiences. Creation and production of events, online and offline events.

    Media & Commerce: media strategies, offline & online media planning & buying, performance, retail media. CRM and marketing automation support.

    Our partners at Mediacap Group:

    IQS - The leader in the development of online research in Poland, effectively combining modern technologies with knowledge of consumer behavior

    Lifetube - Data-driven influencer marketing agency generating ROI from cooperation with creators.

    more about freundschaft

    Our clients